Have you ever asked yourself: what’s the vainest country in the world? Well, there are a few. We can thank social media and filters for everyone wanting to become their idealized self, and it’s certainly not limited to a few countries. However, there are a few that top the list From obsessions with youth to wild cosmetic surgery procedures, there are the countries that are the most beauty-obsessed and are willing to spend a pretty penny on attaining that fantasy of perfection, whether that means going under the knife or spending thousands on a skincare routine.

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Italy

Botox is the reigning queen of Italy, and liposuction comes in at a close second. Italians are generally thin, beautiful and well dressed, so it’s no surprise that they see beauty as an obligation. One of the most narcissistic countries out there, it’s hard to deny that Italy is one of the best-looking countries out there. When it comes to architecture, the landscape, and women, Italy only believes in the best of the best.

Italy

South Korea

With a multi-billion dollar beauty industry and the fifth highest percentage of plastic surgeons in the world, Koreans are obsessed with everything beauty, whether that means makeup or altering how they look by other means. Even their most basic skincare process requires a minimum of 12 steps. South Korea has also become a popular destination for “nip-and-tick tourism” or tourists traveling and looking to get plastic surgery. Liposuction, eyelid procedures and nose jobs are the most popular processes here.

South Korea

United Arab Emirates

United Arab Emirates are filled with gyms, spas, and beautiful women that have their looks courtesy of plastic surgery. Seriously, there’s no other place in the world where you’ll see as many Kardashian lookalikes or girls with surgically altered faces and body. Described by many as the Beverly Hills of the Middle East, it’s the third most popular destination in the Middle East for cosmetic procedures.

United Arab Emirates

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USA

It’s not surprising that the USA is one of the most youth and beauty-obsessed destinations. they’re also one of the most fat-phobic places in the world. The most obsessed with physical beauty, they also have an incredibly narrow view of beauty. And just in the past 10 years, there has been a whopping 446% increase in both cosmetic surgical and non-surgical procedures. The marketing in the US when it comes to being beautiful is unlike any other country’s.

USA

India

Many people travel to India to get plastic surgery since the expenses are often less expensive than locations in the West.  Thanks to the Bollywood film industry, the entire country is obsessed with looking more fair-skinned, having straighter hair, and a slimmer body. To look like these Bollywood stars, many Indian women go under the knife or get Botox procedures.

India

Greece

The ancient Greeks have always been obsessed with physical beauty, and in 2022, not too much has changed in that regard. Even throughout a tough economic time, many Greek women decided to get breast augmentations and other plastic surgery procedures.

Greece

Japan

As is the case with many Asian countries, eyelid surgeries are one of the leading cosmetic surgical procedures performed in this country. Facial cosmetic surgery is generally the most popular here, as the Kim K body type isn’t exactly the ideal here. Just like South Koreans, the Japanese also take their makeup and skincare routines very seriously, with the goal of dewy “mochi skin”.

Japan