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The Lone Ranger (2013)
Disney was banking on The Lone Ranger on being a success. They wanted to used the success of the originally TV show of the same name that was on TV between 1949 and 1957.
One of the biggest failures of the movie was that it didn’t make any money. In fact, it lost around $96 and $121 million due to the extremely expensive marketing budget for the film. Secondly, it took cultural appropriation to another level. While this may have been OK in the 40s and 50s during the showing of the original TV series, it does not work today. The general public called out the studio for casting Johnny Depp in the role of a Native American. To make the situation worse, Depp cast Native Americans in a negative stereotypical light due to his portal in the film.
