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Iceland – Xmas Book Flood

One unusual Christmas tradition that might surprise you is the so-called ‘book flood’ which happens in Iceland each year. Its roots lie in the countries history, as paper was the only easily imported product for a while. This in turn led books to be the gift many people gave to each other in Iceland at the time and this has carried on until the present day. This tradition sees every household get a catalogue of the published books for the year. People then pick out the books they want for loved ones and a rush of sales occur, which is known as the ‘ Xmas book flood’.